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The profit margin on car audio products is huge. There is normally a mark up of 50% or higher on amps, decks, speakers, and subs. Now when you get to accessories for these items you normally see a 90% mark up. My harness kit for my teg normally would cost 24.99 retail, but since I also work at a bby it only cost me 1.45AS you can see the markup on these items are grossly high.
When you are talking about a 400 home theater system, the average margin for these guys are around 10-20%, but mostly near the 10% point.
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